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DTSTART;TZID=America/New_York:20260212T130000
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UID:10000577-1770901200-1770904800@www.social-current.org
SUMMARY:Digital Influence & Public Voice: Amplifying Advocacy Through Media Relations
DESCRIPTION:Register				\n							\n		Media relations is a cornerstone of effective advocacy\, but navigating relationships and engaging with various outlets presents key challenges. This webinar will provide clear\, actionable guidance to help human service professionals communicate confidently and strategically. \nParticipants will learn how to craft compelling press releases\, frame stories that resonate\, and establish trusted\, long-term relationships with reporters. The session also will discuss strategies to prepare organizational leadership\, staff\, and individuals with lived experience to deliver clear\, authentic\, and impactful messages in interviews and public forums. \nThe webinar will address common challenges organizations face\, including limited media experience\, fast-moving news cycles\, and the nuances of supporting community members through public storytelling. Participants will gain practical tools to increase visibility\, strengthen message alignment\, and ensure their organization’s voice is heard. \nTakeaways\n\nConsiderations for writing effective press releases\nStrategies for pitching stories and building lasting relationships with journalists\nTechniques for preparing spokespeople to deliver confident\, mission-aligned messages\nApproaches for supporting community storytellers in media settings\n\nWho Should Attend\n\nExecutive leaders and program directors serving as organizational spokespeople\nCommunications\, marketing\, and advocacy staff\nCommunity engagement teams preparing lived-experience storytellers\nPolicy and government affairs teams elevating organizational priorities\n\n	\n\n					\n\n										\n		\n	\n\n\n	\n		\n					\n\n									\n					\n						\n															\n													\n							\n								Blair Abelle-Kiser\, PhD\n								\n																	Senior Director of Government Affairs\nSocial Current \n								\n																										Biography\n									\n										\n											\n												\n													\n														\n													\n												\n												\n													\n														\n															\n																\n	                              	\n																																					\n																																			\n																	\n																		\n																			Blair Abelle-Kiser\, PhD\n																																							Senior Director of Government Affairs\nSocial Current \n																																						\n																				Blair Kiser\, Ph.D.\, joined Social Current in 2022 after working in health policy on Capitol Hill\, the non-profit sector\, and as a biomedical researcher. Most recently\, Blair served as Director of Government Relations & Advocacy for NephCure Kidney International. \nDuring their time in public service\, they served as a Professional Staff Member of the Select Subcommittee on the Coronavirus Crisis. They led a corporate investigation regarding insider trading and financial improprieties\, conflicts of interest associated with Operation Warp Speed’s leadership\, and scientific information politicization. Prior to joining the Select Subcommittee\, they worked for Senator Sherrod Brown (D-OH)\, where they served as a Health Policy Fellow. In Senator Brown’s office\, they led a range of legislative and oversight efforts involving public health and healthcare. During the COVID-19 pandemic\, they worked with several community hospice advocacy organizations and a Republican office to help craft the bipartisan COVID-19 Hospice Respite Care Relief Act of 2020. \nPrior to public service\, Blair spent several years as a medical research scientist on several industry and NIH-funded projects. Their work focused on developing research projects and clinical trials to improve the lives of African Americans with Sickle Cell Disease. They earned a doctorate in Biomedical Science from Morehouse School of Medicine in 2017 and a Bachelor of Science in Biology from the University of Kentucky in 2011. \n																			\n																		\n																	\n																\n															\n														\n													\n												\n											\n										\n									\n								\n							\n						\n					\n\n									\n					\n						\n															\n													\n							\n								Abigail Levine\n								\n																	Field Mobilization and Policy Manager\nSocial Current
URL:https://www.social-current.org/event/digital-influence-public-voice-amplifying-advocacy-through-media-relations/
CATEGORIES:Policy
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