Framing Messages That Break Through

November 18, 2025 @ 1:00 pm – 2:30 pm EST

Effective advocacy campaigns require successful messaging. This webinar will support participants in crafting values-based messages that connect across ideological divides and resonate with diverse viewpoints. Through an interactive exercise, participants will collaboratively develop language that captures attention, builds bridges, and motivates action.

Takeaways

Develop a messaging framework that resonates across diverse audiences
Techniques to leverage values-based communication
How to tailor messages to an audience’s concerns

Who Should Attend

Members of the Social Current Grassroots Advocacy Network: Join online
Executive Directors and Senior Management: Leaders responsible for setting organizational strategy and engaging with policymakers and stakeholders
Advocacy and Policy Directors: Individuals who develop and implement advocacy strategies and engage in policy analysis and outreach
Communications and Public Relations Managers: Professionals focused on crafting and disseminating the organization’s message to the public and media
Program Managers and Coordinators: Staff who oversee program implementation and need to align program goals with advocacy efforts