Strengthening Community Impact Through Advocacy

This webinar is designed to empower nonprofit organizations with the knowledge and tools for effective advocacy and policy engagement. Participants will gain a comprehensive understanding of building policy literacy, crafting compelling narratives, engaging in coalition building, and developing disciplined messaging strategies. The focus will be on translating organizational goals into actionable advocacy plans, enhancing the ability to influence public policy, and securing support for initiatives.

In this interactive session, participants will learn to utilize media effectively, build strong relationships with elected officials, and create communication strategies that align with their mission. The workshop will offer concrete strategies for identifying goals, highlighting successes, and reinforcing community importance. By the end, participants will be equipped with practical skills for grassroots engagement, advocacy training, and media communications, enabling them to take control of their narrative and achieve meaningful policy outcomes.

Who Should Attend

This webinar is designed for nonprofit professionals who are involved in advocacy, policy engagement, and strategic communications. The following specific roles will benefit the most from the session:

• Executive Directors and Senior Management: Leaders responsible for setting organizational strategy and engaging with policymakers and stakeholders
• Advocacy and Policy Directors: Individuals who develop and implement advocacy strategies and engage in policy analysis and outreach
• Communications and Public Relations Managers: Professionals focused on crafting and disseminating the organization’s message to the public and media
• Program Managers and Coordinators: Staff who oversee program implementation and need to align program goals with advocacy efforts

Learning Objectives

• Enhance Policy Literacy: A clear understanding of policy literacy, including the ability to articulate the organization’s mission, importance of the work, and the impact on communities
• Craft Effective Advocacy Strategies: How to design and implement actionable advocacy plans that align with organizational goals and policy objectives, enabling more effective policy influence
• Strengthen Media and Policymaker Relationships: How to build and maintain strong relationships with media and elected officials, using strategic communication to amplify the message
• Develop Disciplined Messaging: Concrete strategies for creating disciplined, consistent messaging that highlights organizational successes, reinforces community importance, and engages coalition partners effectively