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Access Tools for Communicating about Childhood Adversity at BuildingBetterChildhoods.org

Social Current
April 6, 2022

April is Child Abuse Prevention Month. In recognition, new resources to support organizations in communicating about childhood adversity are now available at: BuildingBetterChildhoods.org.

These easy-to-use tools were developed through a partnership between Social Current and Prevent Child Abuse America and grounded in recent research from the FrameWorks Institute.

They are intended to support practitioners and professionals at human services organizations in describing how childhood adversity is a public, preventable, and solvable issue. The Building Better Childhoods website provides important guidance on how to talk about child abuse prevention in a way that resonates with a broad range of audiences. The tools can be used when communicating with media, funders, policymakers, and the general public.

The toolkit includes:

  • Top line recommendations and talking points
  • Social media posts, infographics, and posters
  • Long form and short form videos
  • Contemporary examples of well-framed articles
  • The latest research into family support resources
  • Media tips and templates

This Child Abuse Prevention Month and beyond—we hope you will join us in this movement to effectively frame childhood adversity and communicate about the benefits of prevention and upstream resources.

Visit BuildingBetterChildhoods.org to download the toolkit.

About the Reframing Research

Building Better Childhoods is based on recent research from the FrameWorks Institute, which was shared in the 2021 framing brief Reframing Childhood Adversity: Promoting Upstream Approaches.

The new communications guidance is designed to be highly accessible and actionable. In addition, it takes recent science and current communications contexts into account, speaks to racial and social justice, and aligns with efforts to reimagine child welfare systems into child well-being systems.

Download the reframing brief online and view our on-demand webinar for a guided tour of the recommendations.

About Social Current

Social Current activates the power of the social sector by bringing together a dynamic network of human/social service organizations and partners. Leveraging the collective experience of the field and research, we energize and activate the sector and drive continuous evolution and improvement. Together with our network, Social Current amplifies the work of the social sector through collaboration, innovation, policy, and practice excellence. We offer access to intellectual capital of thousands of professionals within our network through peer groups, learning opportunities, collective advocacy, individualized consultation, tools, and resources that address the sector’s most critical challenges. Together, we will fuel each other’s knowledge, expertise, and experience to spark a real and lasting impact.