Leveraging Program Outcomes to Drive Policy Change
July 15 @ 1:00 pm – 2:00 pm EDT
Often, the most impactful advocacy efforts take place after a bill is passed. By monitoring progress, assessing effectiveness, and adapting strategies accordingly, organizations can strengthen their impact over time. Intentional evaluation ensures advocacy remains proactive, strategic, and aligned with outcomes.
Our July Grassroots Advocacy Network convening will offer a practical framework for monitoring and evaluating advocacy campaigns to support continuous learning and improvement. Participants will explore strategies for setting clear advocacy goals, identifying meaningful indicators of progress, and tracking both short-term wins and long-term influence across legislative and administrative efforts.
The session will also discuss metrics to understand which approaches have held the greatest impact and where campaigns may benefit from adjustments. Using data and framing, we will also discuss strategies for communicating impact to leadership, funders, and partners.
Takeaways
- Qualitative and quantitative indicators to track progress across advocacy campaigns
- The difference between outputs, outcomes, and longer-term influence in complex policy environments
- Monitoring and evaluation tools to assess strengths, challenges, and opportunities for growth
- How to use evaluation findings to refine advocacy strategies, inform decision making, and support continuous improvement
Who Should Attend
- Members of the Social Current Grassroots Advocacy Network: Join online
- Executive Directors and Senior Management: Leaders responsible for setting organizational strategy and engaging with policymakers and stakeholders
- Advocacy and Policy Directors: Individuals who develop and implement advocacy strategies and engage in policy analysis and outreach
- Communications and Public Relations Managers: Professionals focused on crafting and disseminating the organization’s message to the public and media
- Program Managers and Coordinators: Staff who oversee program implementation and need to align program goals with advocacy efforts
Blair Abelle-Kiser, PhD
Senior Director of Government Affairs
Social Current
Abigail Levine, MSW
Field Mobilization and Policy Manager
Social Current
Outlook Live 
