Digital Influence & Public Voice: Amplifying Advocacy Through Media Relations

Media relations is a cornerstone of effective advocacy, but navigating relationships and engaging with various outlets presents key challenges. This webinar will provide clear, actionable guidance to help human service professionals communicate confidently and strategically.

Participants will learn how to craft compelling press releases, frame stories that resonate, and establish trusted, long-term relationships with reporters. The session also will discuss strategies to prepare organizational leadership, staff, and individuals with lived experience to deliver clear, authentic, and impactful messages in interviews and public forums.

The webinar will address common challenges organizations face, including limited media experience, fast-moving news cycles, and the nuances of supporting community members through public storytelling. Participants will gain practical tools to increase visibility, strengthen message alignment, and ensure their organization’s voice is heard.

Takeaways

• Considerations for writing effective press releases
• Strategies for pitching stories and building lasting relationships with journalists
• Techniques for preparing spokespeople to deliver confident, mission-aligned messages
• Approaches for supporting community storytellers in media settings

Who Should Attend

• Executive leaders and program directors serving as organizational spokespeople
• Communications, marketing, and advocacy staff
• Community engagement teams preparing lived-experience storytellers
• Policy and government affairs teams elevating organizational priorities