Leveraging Messaging to Strengthen Legislative Advocacy
April 15 @ 1:00 pm – 2:00 pm EDT
Legislative advocacy is most impactful when community-based organizations translate lived experience and program impact into clear, compelling messages that resonate with decisionmakers. As our federal policy environment continues to shift rapidly, it is becoming increasingly important that human services organizations are prepared to communicate succinctly, strategically, and with confidence, as they detail the impact within their communities.
Our April Grassroots Advocacy Network convening will offer a practical framework for strengthening legislative advocacy through effective testimony, elevator pitches, and tailored messaging. Participants will explore how to distill complex issues into persuasive narratives, customize messages to different audiences, and align advocacy communications with organizational values and goals.
Participants will also examine common challenges, including responding to urgent situations, adapting messaging across legislative contexts, and ensuring community voices remain present. Through applied exercises and peer discussion, participants will build skills to engage lawmakers and influence outcomes more effectively.
Takeaways
- Strategies to develop and refine elevator pitches for policy and advocacy leaders
- Tools to customize messaging for legislators, staff, and committees
- Best practices for aligning advocacy messages with organizational priorities
Who Should Attend
- Executive Directors and Senior Management: Leaders responsible for setting organizational strategy and engaging with policymakers and stakeholders
- Advocacy and Policy Directors: Individuals who develop and implement advocacy strategies and engage in policy analysis and outreach
- Communications and Public Relations Managers: Professionals focused on crafting and disseminating the organization’s message to the public and media
- Program Managers and Coordinators: Staff who oversee program implementation and need to align program goals with advocacy efforts
- Members of the Social Current Grassroots Advocacy Network: Join online
Blair Abelle-Kiser, PhD
Senior Director of Government Affairs
Social Current
Abigail Levine, MSW
Field Mobilization and Policy Manager
Social Current
Outlook Live 
