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Advocacy Amplified Training and Hill Day

U.S. Capitol Washington, DC 20004 United States + Google Map

June 11 @ 8:00 am June 13 @ 6:00 pm

The Advocacy Amplified Training and Hill Day is a comprehensive and interactive three-day event in Washington, D.C., designed to empower individuals in the social sector with fundamental and advanced advocacy skills. Held at Social Current Headquarters and Capitol Hill, the event will focus on transforming expertise into impactful strategies, fostering relationships, and mobilizing support around the Streamlining Federal Grants Act and other policy topics important to the sector.

About the Event

The two-day training will equip attendees with the information and skills to effectively participate in Hill Day. Social Current facilitators and guest speakers will drive engagement throughout the event.

On day one, attendees will learn fundamental aspects of effective advocacy and develop a strong foundation for future advocacy efforts. The session will cover the following topics:

  • Introduction to Advocacy
  • Navigating the Advocacy Landscape
  • Crafting Powerful Advocacy Messages
  • Building Relationships
  • Mobilizing Support

On day two, attendees will focus on advanced advocacy strategies, equipping them with the skills to navigate policymaking and advocate for their causes. The session will cover the following topics:

  • Policy Analysis and Research
  • Influencing Legislation
  • Media and Communications
  • Advocacy Day Preparation
  • Ethical Considerations and Compliance

On day three, attendees will gain real-world experience through Capitol Hill visits. You will meet with legislators and staff to advocate for critical issues and deliver persuasive messages based on the training received the previous days.

Social Current will arrange these meetings with members of Congress on your behalf. Using the addresses you provide during registration, we will schedule meetings with your respective legislators, ensuring that you have meaningful interactions with key decisionmakers.

All attendees must attend both days of training and Hill Day. You cannot attend just one part of the event.

Takeaways

  • Empower attendees to transform their expertise, lived experience, and passions into impactful advocacy.
  • Equip attendees with fundamental advocacy skills and advanced advocacy strategies required for successful campaigns.
  • Gain hands-on experience meeting with legislators around a shared goal.
  • Foster a network of engaged and informed advocates from around the country.
  • Build relationships with Social Current’s Policy team and social sector colleagues.

Who Should Participate

Any staff or volunteer at a community-based organizations. No prior experience or skills are required.

Registration must be received on or before May 1, 2024.

Impact Partners (Formerly Engagement Packages) and/or Organizations that Have Achieved COA Accreditation
Registration Price: $400

Non-Network Organizations
Registration Price: $475

Day 1: June 11 – Fundamental Advocacy Skills & Advanced Strategies

8-9 a.m. | Registration and Welcome Breakfast

9-9:30 a.m. | Opening Remarks and Conference Overview

9:30-10:30 a.m. | Session 1: Introduction to Advocacy

An overview of advocacy, its importance, and its role in societal change at various governmental levels.

10:45 a.m.-Noon | Session 2: Navigating the Advocacy Landscape

Understanding the political landscape, identifying key stakeholders, and engaging with policymakers and advocacy organizations.

Noon-1 p.m. | Networking Lunch

1-2:15 p.m. | Session 3: Crafting Powerful Advocacy Messages

Developing skills to create persuasive messages, framing issues, using stories and data, and tailoring messages to different audiences.

2:30-3:45 p.m. | Session 4: Building Relationships

Strategies for engaging with elected officials and their staff, fostering connections, and building long-term advocacy partnerships.

4-5 p.m. | Session 5: Mobilizing Support

Rallying support and building coalitions for advocacy goals, engaging community members, organizations, and allies.

5-6 p.m. | Reflection and Group Discussion

6 p.m. | Networking Dinner and Social Hour

Day 2: June 12 – Skill Application and Preparation

8-9 a.m. | Breakfast and Day 1 Recap

9-10:15 a.m. | Session 6: Policy Analysis and Research

Techniques for analyzing policies, conducting research, gathering evidence, evaluating policy impact, and presenting data.

10:30-11:45 a.m. | Session 7: Influencing Legislation

Insight into the legislative process, effective policymaker engagement, opportunities for input, and shaping policy outcomes.

Noon-1 p.m. | Networking Lunch

1-2:15 p.m. | Session 8: Media and Communications

The importance of media in advocacy, using traditional and digital platforms to raise awareness, shape public opinion, and gain campaign visibility.

2:30-4 p.m. | Session 9: Advocacy Day Preparation

Preparing for Capitol Hill visits, including logistics, scheduling meetings, and conveying messages effectively in a limited time frame.

4-5 p.m. | Panel Discussion: Ethical Considerations and Compliance in Advocacy

Addressing ethical considerations, legal compliance, transparency, disclosure, and adherence to ethical standards in advocacy.

5-6 p.m. | Group Work: Strategy Development and Role-Playing Exercises

6 p.m. | Closing Remarks and Preparation for Capitol Hill Visits

Guest Speaker Information Coming Soon!

Location

Day 1 and 2 (Advocacy Training)
Social Current Headquarters
1200 First St. NE 2nd Floor
Washington, DC 20002

Day 3 (Hill Day)
Capitol Hill
1 First St NE
Washington, DC 20543

All attendees should meet at the Capitol Hill address provided. For anyone wanting to travel as a group, we will meet at Social Current Headquarters in the morning and take the Metro together to Capitol Hill.

Lodging

Please secure your own lodging for this event. Social Current will provide a list of hotels near Social Current Headquarters in the coming weeks.

Facilitators

Blair Abelle-Kiser

Senior Director of Government Affairs
Social Current